Fujifilm chooses Wan-Ifra’s World Publishing Expo 2015 to launch its new workflow solution

Fujifilm today announces it has recently completed the acquisition of a newspaper workflow solution, Elara Software. Fujifilm will be using World Publishing Expo 2015 (5-7 October, Hamburg Messe, Stand 4.350) to demonstrate this new workflow solution as well as outlining what this means for its future strategy in the newspaper market.

Kurt Smits, newspaper business development manager at Fujifilm Europe, says: “Elara is an outstanding newspaper workflow solution, proven in the field, and the acquisition of the company’s IP and employees represents an important step in our drive to ensure Fujifilm offers comprehensive and fully-integrated solutions to customers in each market we serve.”

Fujifilm's Elara solution is a powerful, automated workflow tool for newspaper production. Highly scalable, reliable and modular, it is suitable for newspaper operations of all sizes and offers a single point of administration and data storage. Elara offers an easy and intuitive web-based user interface and is available as a Light (plate room) version or Enterprise edition, which is perfectly suited to multi-plant page and plate production set ups.

Continues Mr Smits: “Elara has a dominant position in the Dutch newspaper publishing market, with a 70 per cent market share, and a growing presence across other key territories in Europe. This acquisition combines Elara’s technology and team of specialists with Fujifilm’s extensive market access, international sales channels and comprehensive support services. All this means we now have one of the strongest integrated propositions in the newspaper market.”

In addition to the new Elara workflow solution on stand 4.350, Fujifilm will be showcasing its Luxel News VMAX violet platesetter as well as its environmentally-friendly Brillia PRO-VN low chemistry plates and pressroom chemistry.

For further information contact:
Paul Spiers
AD Communications
E: pspiers(at)
Tel: +44 (0)1372 464470
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