Fujifilm launches new offset printing solution ‘FUJIFILM SUPERIA’

New integrated solution designed to offer more profitable offset printing

FUJIFILM Superia logo

FUJIFILM Superia logo

Fujifilm Europe today announces the launch of 'FUJIFILM SUPERIA' (here after Superia) - an integrated product offering that gives commercial printers the ability to make significant resource savings across five core areas of offset print production – materials, labour, energy, environment and water.   The new solution pulls together the power of Fujifilm’s extensive offset product portfolio, incorporating its XMF workflow, CTP systems, plates and pressroom chemistry, to provide a mechanism for offset printers to minimise resources, and maximise their efficiency and profitability.

i) Materials savings: Paper and ink are by far the most significant consumable costs in offset printing. Superia can help to minimise or reduce the waste associated with these key materials, and so can represent an opportunity to reduce costs. Other materials can also be minimised, including pre-press chemistry and pressroom consumables.

ii) Labour savings: By focusing on the end-to-end process, it is possible to reduce the time taken for certain processes with Superia. Time that is saved can be assigned to other tasks, and shorter processes help enable quicker turnaround times and increase the capacity to handle more jobs optimise labour resources and minimise costs.

iii) Energy savings: There are many ways to reduce energy consumption in the pre-press process, and Superia provides an opportunity to miminise energy usage by, for example, the adoption of Fujifilm’s processless plates.

iv) Environmental savings: Environmental savings go hand in hand with running an efficient business. With Superia, there are opportunities to minimise the discharge of chemical waste and exhaust gases, for instance, which not only helps protect the environment, but can also indirectly reduce costs.

v) Water savings: Water charges vary depending on the country, but Fujifilm’s Superia solution presents opportunities to reduce water usage, lower costs and reduce associated drainage processing costs.

Graham Leeson, Head of Communications - Graphic Systems, Fujifilm Europe, comments. “As commercial printing continues to become more and more competitive, printers need to fine tune their businesses to extract maximum efficiencies and profitability from the offset production process. We have looked very carefully over the last few years into where and how print companies can achieve this, and have discovered that there are still many savings to be made across five core areas of the print process.

“By combining Fujifilm’s advanced offset solutions with our extensive knowledge of print production, our integrated Superia offering will help printers unlock greater resource savings to enhance their profitability.”

The Fujifilm solutions that are part of the Superia portfolio in the EMEA region include:

  • XMF ColorPath cloud-based colour management & ink optimisation system
  • XMF Remote web-based tool for online job submission, previewing and approval
  • Low chemistry thermal CTP systems
  • Low chemistry violet CTP systems
  • Processless CTP plates
  • Pressroom chemistry including fount solutions & additives, washes and maintenance auxiliaries

Concludes Graham Leeson, Fujifilm: “The rationale for the launch of Superia is very clear: to work in partnership with printers by providing them with all the tools they need to make offset printing as profitable as possible, using a combination of the industry's leading pre-press solutions, an in depth knowledge of the offset print process, and a strong business focus.

“Superia offers new value to commercial printers, and will help them to reduce the costs normally associated with offset printing. We take our responsibility as a leader in this field very seriously, and believe with the launch of Superia, that we are playing a key role in providing printers with the real tools they need to help them refine, optimise and ultimately grow their businesses.”

For further information contact:
Paul Spiers
AD Communications
E: pspiers(at)
Tel: +44 (0)1372 464470    


  • Graphic Systems