Impressed Druk en Print becomes the latest company to invest in a Jet Press 720S

Dutch company installs Jet Press 720S to improve profitability of short run print

Fujifilm today announces that Impressed Druk en Print, based near Rotterdam in The Netherlands, has become the latest company to invest in the Jet Press 720S B2 inkjet digital press to improve the profitability of its short run print. This is the second Jet Press 720S installation in The Netherlands and complements a growing a number of presses installed across Europe, including Germany, Austria, Italy and France.

Impressed is a high quality, B2 commercial printer employing 21 people, with a turnover of 3.7 Million Euros, which was formed around 20 years ago.  Up until recently, it based all its production around two B2 Heidelberg offset presses.  However, with run lengths continuing to shorten, four years ago the company started investigating the possibility of investing in a B2 digital press.

Sandra Haket, owner of the company, takes up the story: “We’re a commercial printer with a portfolio of clients that includes design agencies and print management companies. The common thread to our business is high quality commercial print, but with run lengths decreasing, we started to seriously consider the viability of a B2 digital press a few years ago. Naturally, the quality of print was paramount, and after extensive testing we decided that the best option was Fujifilm’s Jet Press 720S as the quality and consistency was the best on the market and at least comparable with our offset presses.”

Bas Gravesteijn, Director of the company adds: “With 30% of our run lengths less than 700, 40% between 700 and 1500, and 30% over 1500, we became convinced we could improve the efficiency and profitability of our shorter run work and decided that the Jet Press 720S was the ideal press to help us do this.  But as well as improving our efficiency, we knew it would also help us generate new business. In particular, we are looking forward to taking advantage of the full colour gamut of the Jet Press 720S, as this appeals to our design agency customers, and the ability of the press to print on a wide variety of both coated and uncoated paper is also an advantage. Both of these features will help us to differentiate our service offering in a highly competitive market.

Once the decision was made, Impressed removed one of their offset presses to make room for the Jet Press 720S, leaving them with one offset press for the longer run work, and the Jet Press 720S for the shorter runs. Sandra Haket continues: "We have customers that require  large format, ultra-high quality sample books for showcasing wallpaper and interior design. Print runs can typically be 2000, 4000 or 6000, but often a smaller quantity is needed for an exhibition where the print run is, for example, 50 or 100.  Now we can produce these smaller runs cost effectively with better vibrancy and colour consistency on uncoated paper to match the paper the wallpaper samples are printed on.”

Sandra Haket concludes “We understand our customers and know that they will be delighted with the quality of print we can now produce cost-effectively at much shorter run lengths, even down to run lengths of one. But we’re also excited about using the press to expand the applications we print.  Ultimately, we know we’ve made the right choice and are convinced that inkjet technology is the future for high quality, short run print. This is the first time we have worked with Fujifilm and so far so good - we look forward to developing this relationship over the next few months and years.”

Impressed Druk en Print is holding a 20th anniversary event on the 23rd October where the company will also be showcasing the new Jet Press 720S.  If you are interested in seeing what this forward thinking company can offer and the capability of its new press, please contact Bas Gravesteijn on + 31 15-8200100 / bas(at)impresseddruk(dot)nl.

For further information contact:
Paul Spiers
AD Communications
E: pspiers(at)
Tel: +44 (0)1372 464470    
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