Republic of Malta


Five Fujifilm products, including the premium mirrorless digital camera FUJIFILM X-Pro2 and broadcast zoom lens FUJINON UA80x9, win the internationally prestigious “iF Design Award” in recognition of their product design and performance in diverse fields


FUJIFILM Corporation (President: Shigehiro Nakajima) has been awarded the distinguished “iF Design Award 2016”, for five of its products, including the premium mirrorless digital camera “FUJIFILM X-Pro2” and the broadcast zoom lens “FUJINON UA80x9,” which boasts optical performance compatible with 4K cameras.

The iF Design Award is an international design award launched in 1953 by the iF International Forum Design in Hanover, Germany. It is one of the world’s three most prestigious design awards, alongside Germany’s “Red Dot Design Award” and the United States’ “IDEA.” The five products were awarded in recognition of not only exterior design, but also their advanced product performance and ease of use.

Fujifilm is proud to have five of its products chosen for the iF Design Award out of a large number of entries submitted from across the world, and will continue to achieve excellence in product development.

Award Winning products for the iF Design Award 2016

iF Design Award winners

Premium mirrorless digital camera “FUJIFILM X-Pro2” (to be released on March 3, 2016)

X-Pro2 is a premium mirrorless camera with classic design that has evolved from its predecessor’s full magnesium alloy chassis and milled aluminum dials, combined with additional features for enhanced ease of use. The use of the newly developed APS-C sensor “X-TransTM CMOS III”* (24.3MP, with no optical low pass filter) and ultra-fast “X-Processor Pro” image processing engine delivers the highest image quality and mobility in the history of the X series. The world's first Advanced Hybrid Multi Viewfinder allows users to switch between the optical and electronic viewfinders to suit shooting conditions. The chassis design is perfected with operability in mind, placing the shutter speed dial featuring the integrated ISO selector on the top plate, and positioning the Focus Lever for directly adjusting the focus point on the back panel.

  • * X-Trans is the trademark or registered trademark of FUJIFILM Corporation.

Premium compact digital camera “FUJIFILM X70”

X70 is a premium compact camera featuring the APS-C sensor “X-TransTM CMOS II” and the newly-developed ultra-thin 18.5mm** wide-angle FUJINON lens on a compact metal chassis body weighing just 340g***. Despite its pocket-sized compact body, it delivers the image quality Fujifilm has become known for. The lens barrel features milled metal aperture ring and control ring to enable full-fledged manual shooting. Other features include the 180-degree tilting touchscreen LDC monitor and operation dials. The camera is capable of high-speed AF of up to 0.1 second*4. A wide range of dedicated optional accessories is also available.

  • ** Equivalent to 28mm in the 35mm film format
  • *** Including the battery and memory card
  • *4 Using an internal measurement method compliant with the CIPA Guidelines, with the High Performance mode turned on

Mirrorless digital camera “FUJIFILM X-T10”

X-T10 is a compact and lightweight mirrorless digital camera featuring the AF system that excels in tracking a moving subject, the world’s shortest display time lag of just 0.005 sec*5, the large electronic viewfinder with the magnification ratio of 0.62x*6 and a built-in flash. It brings back the joy of “shooting through the viewfinder” in a variety of scenes both indoors and outdoors. The use of the shutter speed dial, exposure compensation dial and aperture ring on the lens barrel enables intuitive operations in the Manual mode, synonymous to the X Series. The addition of the Auto Mode Switch lever, which switches the camera into the Auto Mode with a quick lever operation, makes this model a “compact yet fully-featured” camera that caters to the needs of a wide range of users from beginners to professional photographers.

  • *5 The time lag between actual subject movements and the viewfinder displaying the same movements is just 0.005sec, the world’s shortest as of February 29, 2016 according to Fujifilm data.
  • *6 The ratio between the size of a subject seen through the viewfinder and the size of the same subject seen with the naked eye. The ratio is 0.62x when using a lens with the focal length equivalent to 50mm in the 35mm film format at infinity and diopter set to -1.0m-1.

Premium compact digital camera “FUJIFILM XQ2”

XQ2 packs features such as the X-TransTM CMOS II 2/3-inch sensor, fast f1.8 lens and optical 4x zoom starting from 25mm on the wide-angle side, into a lightweight, stylish and compact body weighing just 206g*7. The minimalistic and refined design provides users with photographic pleasure, ease of operation and a sense of satisfaction about owning this premium compact camera. It inherits the luxurious design of its predecessor “XQ1,” available in the popular, elegant Black, as well as the new “Silver x Black” in response to market request and the sophisticated “Silver x White.” This model has enhanced shooting functions including improved AF performance.

  • *7 Including the battery and memory card

Broadcast zoom lens “UA80x9” compatible with 4K cameras

UA80x9 is the first broadcast zoom lens compatible with 4K cameras launched in the world.*8 Using the cutting-edge optical simulation technology, the FUJINON lens delivers a high magnification zoom of up to 80x while offering advanced optical performance at the same time such as high image resolution and contrast for superior color reproduction. It covers the focal lengths from 9mm on the wide angle side to 720mm on the telephoto end. A unique “optical stabilization mechanism” corrects image shakes caused by vibrations, realizing stable footage in coverage of live sporting events and concerts. The lens enables 4K video production with a high realistic sensation and premium image quality.

  • *8 The July 2015 release of the broadcast zoom lens that offers optical performance supporting 4K broadcast cameras equipped with 2/3-inch sensor, is the world’s first in this class according to Fujifilm data.

For enquiries on information in this media release, contact:

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FUJIFILM Corporation
Corporate Communications Div.
TEL: +81-3-6271-2000

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